Is SEO Still Relevant in Houston 2018?

Is SEO Still Relevant in Houston 2018?

Houston SEO

The world of online marketing has changed a lot since the dawn of the Internet, indeed it has changed a lot just in the last couple of years. Every year, you will see headlines in the main search marketing blogs that say “SEO is dead, long live SEO”. That exact headline crops up so often that a cynical reader could be forgiven for thinking that the bloggers simply recycle the same articles year in, year out.

The articles are asking a reasonable question, though – is SEO still relevant in the modern era? I would say, yes it is.

Really, we are asking the wrong questions – search engines are a vital part of how we interact with the web. So, rather than asking ‘is SEO still relevant in the modern web’, we should be asking ‘how does SEO work now?’ – because it’s true that the way SEO works have changed like Prime Houston- You Tube Video

 

The tactics that used to work no longer do. The things that we used to do to market websites – buying links, keyword stuffing, automated directory submissions, etc – are not what we should be doing to grow our web presence. SEO today is far more sophisticated than it used to be.

The old guard of SEO experts like-prime Houston SEO figured out how to game the early search algorithms, and this created an arms race where the search engines became increasingly sophisticated, and the SEO experts themselves started doing more and more complicated and clever things to try to rank higher. Now, the search engines still have not achieved perfection, but they have reached a stage where trying to write and develop ‘for the search engines’ is less productive long term than simply producing great content for the reader.

This does not mean that SEO  is irrelevant. Indeed, if you develop a site that is made with Google’s guidelines in mind then you will end up with a site that performs well for the average visitor too. A lot of Google’s recommendations are ones that are made with accessibility, performance, and content quality in mind because Google wants users to feel confident that if they search for information on their search engine, they will get sent to a site that is functional, quick to load, and accurate. If Google provided bad results, and Bing provided helpful results, then people would start using Bing instead.

So, what can you do as a website owner? Well, you should put the user first. That’s not to say that you should forget about SEO, but see the user first model as a route towards successful SEO because that’s what it is. When you focus on pleasing your users, you will end up with a site that runs better, looks better, and has a higher conversion rate too – and at the end of the day isn’t that what every business owner wants?

SEO still matters. The only thing that is changed is how we approach developing our online stores.

Top SEO Trends For 2018

To be able to compete in various markets, you must stay on top of your Internet marketing efforts. Keeping up with the trends and knowing what works and what doesn’t is key to being successful with your business. There are a lot of changes that occur within the SEO industry from time to time. Knowing how to handle the changes and knowing what to do is key to being able to achieve success. Below, we will be going over some of the top SEO trends for 2018 that are likely to occur.

Trends For SEO:                                                                              

1. High-Quality Content. While this isn’t changing, it is only expected to become increasingly important. Being able to publish and produce high-quality content is only going to get more and more important to be able to rank well in the search engines. The quality of content that you end up publishing is only going to become more important because search engines are always looking to improve their results for their respective users. They understand that the better and more quality the results, the better the entire experience will be for their end users which means more money in advertising company’s like Prime Houston SEO-Experts will help you increase your revenue. Thus, you want to be sure that you are without a doubt pumping out high-quality content that is going to get people interested. Not only will this type of content do better on the search engines, but it is likely to get prospective customers and consumers interested in the topic to click on it and even share it on their networks.

2. Videos.  Video has burst on the scene, and it is only expected to continue to grow as things becoming more and more mobile. A lot of people now watch videos daily from various sources. Whether it’s watching live video or recorded video, it is a medium that is expected to become increasingly popular. As a result, it is likely going to only become more important within the algorithm when attempting to achieve high SEO rankings. As a result, you want to be sure that a SEO agency-like Prime Houston SEO focused on maximizing the amount of video content that you publish and share. That way, you will be able to always achieve a lot of organic growth, target keywords with the videos, and get more people sharing your content. People love to share videos, and if you can publish a lot of good video content, they will do so for you.

 

3. Social Networks.Another major thing that you will want to focus on in the new year is your social networking and the efforts related to it. Social networking is only going to become increasingly important as more and more people get involved with them. There are a variety of networks that you will want to be sure to leverage. By doing this, you will be able to target a variety of different network and maximize your chances of ranking well on the search engines with them binding into your overall strategy.